A blog about green economy, with the ambition of becoming an observatory on facts and people involved in this new industry which, according to the 44th Censis report, “is transversally cutting some relevant manufacturing and service industries, with a turnover which is overall around 10 billions Euros. Not just a new manufacturing industry or a new section of economy, but a real “green torsion” of the traditional economy where Italian Regional governments will play a key role”.
According to Censis, Italy is not among the most advanced territories in Europe – nor for the environmental performances neither for the particular sensitivity of its citizens and companies towards environmental issues – and a number of normative uncertainties are still pending; we can think, as an example, to the policies devoted to renewable energies or energy saving.
Green economy can be presently considered something beyond the “green industry”, something which, since 1989, Censis tried to identify within the rising sectors like decommissioning, prevention, clearance, reclaim, environment monitoring. That one could be considered an actual industry, employing 3.500 people and aiming at servicing a specific request by companies, administrations, citizens. Green economy is not showing these distinctive features; it’s more pervasive, to a point that it can now be considered a new kind of economy, a more or less consolidated “green torsion” of economy.
In Italy there are a number of favourable conditions which could sustain such a process. Among them:
We are a country hosting a myriad of small manufacturing units, requiring technologies for waste and purification management, besides the optimization of water and energy usage. A widespread and innovative offer of solutions in this context, especially “smart grid”, should be well received.
Our economy is traditionally based on localisms and all the analysis demonstrate that in these situations an environmental conversion can benefit of both imitative patterns and resources sufficient to socialize information and experiences.
Our economic system will have to invest in new procedures and technologies, keeping in mind that green economy is still benefiting from a public aid (about 1 billion Euros, i.e. 3,6% of the 2007-2013 Europe Union resources for Italy have been assigned to small and medium companies for green products and processes. Source: 44th Censis Report) and that the additional jobs it created could be just temporary. In Italy jobs created in the last few years are mostly related to the development of renewable energies and only a real, Italian green manufacturing system could secure their stability.
But this is another story we will tell you, together with others, in this blog. Not forgetting the values that communication and communicators will have to respect in order to prevent “green economy” from becoming a bad word. Enjoy your reading.