Lucia in English
Ph. Isabella Balena
I’m a free lance journalist standing on the other side of the barricade, the side where those who arbitrary create news together with companies, associations and institutions are sitting.
My career began in the Public Relations during the 80’s (SCR Associati) and, through the ostentations of the events during the “Milano da bere” years, I moved, almost by chance, to deal with topics like waste, renewable energies, animals threatened with extinction, protected areas and sustainability, when just a few people was believing in these issues.
In 1991, when I started with the WWF in Italy, “green” was not representing an actual economic industry or a business opportunity, but just the first seed of sustainable development, something we are currently hearing frequently, even too frequently.
Almost 25 years of experience and know-how, made available for the clients of my consulting agency, Studio Navone, contributing to the success of companies through integrated communication programmes.
Professionalism, specialization, market knowledge and also a real passion for the kind of job I’m doing: this is the recipe that in the last few years allowed me to be involved in relevant projects with Solarday, Climate Partner, Erm Italy, Solarex, BP Solar Italy.
In unsuspected times, I started dealing with “clean energy”, before renewables boomed to what they are today and I supported the start up of Assosolare (National Association for Photovoltaic Industry), Ises Italy (International Solar Energy Resources) and Fiper (Italian Federation for Renewable Energies).
I currently write about green economy in my blog and in other trade magazines specializing in energy and environment; but in the past, with different perspectives and nuances, I told about these arguments for Gioia, Donna Moderna, Panda, I miei diritti, Il Diario and others.
Since 1998 I’m happily married with Federico and since 2000 I’m the enthusiast mother of Cecilia.
